We set up the work so that at every step you understand what is happening and what comes next.
Below are the main stages and principles behind our work.
We spend 60 minutes understanding your audience, competitors, and goals. Then we audit your existing content and identify the fastest opportunities for organic growth.
Our editorial team builds a prioritised list of topics tied to search volume and business intent, grouped into clusters that build topical authority systematically.
Specialist writers craft each post, editors refine it, and our SEO team layers in technical optimisation before you receive a publishing-ready draft for final approval.
We track rankings, clicks, and time-on-page for every article. Monthly reports tell you exactly what's working, and we adjust the content plan accordingly.
We spend 60 minutes understanding your audience, competitors, and goals. Then we audit your existing content and identify the fastest opportunities for organic growth.
Our editorial team builds a prioritised list of topics tied to search volume and business intent, grouped into clusters that build topical authority systematically.
Specialist writers craft each post, editors refine it, and our SEO team layers in technical optimisation before you receive a publishing-ready draft for final approval.
We track rankings, clicks, and time-on-page for every article. Monthly reports tell you exactly what's working, and we adjust the content plan accordingly.
Everything you wanted to ask before handing over your editorial calendar.
Yes. We have native writers in both languages and can produce bilingual blog strategies for brands targeting Italian and international audiences simultaneously. Each language version is written natively — never translated from the other.
Most articles begin earning impressions within 6–10 weeks and reach their ranking plateau around months 4–6. Posts targeting low-competition keywords often rank within 30 days. We set realistic timelines in your content plan so there are no surprises.
Both options are available. We can deliver polished Word or Google Doc drafts for your team to upload, or we can publish directly to WordPress, Webflow, Contentful, or most major CMS platforms. CMS access is agreed upfront and handled securely.
Every article is researched and written by a human writer with verifiable expertise in your niche. We use AI tools for research assistance and SEO data analysis, but the writing itself is original, fact-checked, and fully human-authored.
Absolutely. Our Starter plan is designed exactly for that — four articles per month with full keyword research and SEO optimisation. Many clients start there and scale up once they see traffic moving. There are no long-term lock-in contracts on any plan.
Let's map out your first 30 days of content together. A free 30-minute strategy call with our Rome editorial team — no pitch, just a plan.